The family of late musician Bob Marley said Tuesday that it will team with Hilco Consumer Capital to manage the Jamaican singer's brand and handle licensing rights for products, including apparel, video games and luggage.

Hilco, a private equity firm, will also develop the 2010 Bob Marley 65th Anniversary programme and be responsible for the One Love, Tuff Gong, Three Little Birds, Catch A Fire and Relics of Antiquity brands.

"As one of the world's most popular brands and iconic images that are regularly counterfeited, the normalisation of approved and official Bob Marley merchandise will be supported with strong brand guidelines, managed by an internal Bob Marley brand team," Reyaz A. Kassamali, managing director of Hilco and president of House of Marley LLC, said in a statement.

Other categories

Aside from clothing and video games, other licensed product categories will include footwear, accessories, food and beverages, collectibles, musical instruments, computer products, stationery and paper goods and restaurants and hotels.

Marley, who died in May 1981, had songs including I Shot the Sheriff, One Love and No Woman, No Cry.

Hilco is a division of the Chicago-based Hilco organisation, whose offerings include acquisition and sales services and retail consulting.

- AP