As summer draws to a close and all the great parties and concerts are now shelved to the memory bank, there is one you can relive over and again.

The website, www.reggaesumfest.tv, was recently launched, giving patrons the opportunity "to view the number-one reggae show of summer 2009. This virtual experience will also allow you to join the Sumfest community where all Sumfest fans can upload all of their photos, videos, chat and blog all that is Reggae Sumfest and download excerpts of the show to their smartphones."

The website, www.reggaesumfest.tv, will be featured via several online syndication partners in various cities throughout the world, to include VP Records.com, GotTEMPO.com and CaribLifeCentral.com.

Setting precedence

"Www.reggaesumfest.tv, a unique platform created by CbeanMedia.tv, will set precedence for the syndication of Caribbean content using new media platforms," commented Sherra Pierre-March, CEO and founder of Cbeanmedia.tv.

"CbeanMedia.tv is committed to the expansion and extension of all Caribbean brands using sophisticated Internet streaming players, mobile applications and online community platforms."

The website will feature some of the best performances from each night of the event and will feature the likes of Beenie Man, Tarrus Riley, D'Angel, Rhaatid, Flippa Mafia, I-Octane and Tito Jackson, who received a lifetime achievement award from the festival organisers on behalf of his brother, Michael.

Pay-per-view

CbeanMedia.tv said the pay-per-view feature would cost US$5.99, with mobile downloads starting at US$3.99. The organisers are also offering a prize of airline tickets and passes to Reggae Sumfest 2010. Persons uploading comedic content can also win tickets to next year's show.

"Earn valuable points for each piece of content you upload and become part of the Sumfest VIP Club. We're really creating a virtual Reggae Sumfest universe," said Marcia McDonnough, the festival's marketing manager.

Overdue initiative

"This initiative is certainly overdue," commented Johnny Gourzong, the executive director of Summerfest Productions. "We believe this is the next natural step for Reggae Sumfest. While we would certainly wish that everyone could come to Jamaica to see the festival live, we know it's not possible, so this will be a way of giving more people a taste of this event that we are so proud of.

"We hope also that it will encourage anyone who had been hesitating to come to Jamaica for Reggae Sumfest to start making their plans now for next year's festival, so that they can experience the full effect of the 'Greatest Reggae Show on Earth'."