Channel 394 on Flow's digital cable network will be the official Appleton Temptation Isle (ATI) channel. It will show ATI features and party clips and will cover this year's event.

Flow joins the long list of sponsors for this year's ATI which will be held from August 5-9 in Negril.

The Alex Chin-headed Absolute Entertainment has also partnered with Appleton Jamaica Rum, the title sponsors.

Digicel is also on-board with ATI and the company's senior spon-sorship manager, Shelly Ann Curran, presented its ATI-specific promotion last night at the event's media launch.

Distributors Wysinco are also on-board, with brands such as Coke Zero, Ocean Spray, Wata and Ocean Spray Wata. Coco Cola country manager Christopher Hardy says "we're on-board with ATI because it offers a platform and a marriage that we are just really excited about."