No need to say 'cheese' because Alex Jordan (left) and friend, Tanya Lee, already have beautiful smiles as they lend some support to the Mad Circle Entertainment family (organisers of Osmosis) at their launch party. This is a pre-celebration to the big 10th anniversary soirée to be held on July 4. - photos by Winston Sill/Freelance Photographer

Ten years ago, Osmosis was but an intimate bottle party held at a private poolside in Beverley Hills, now it has evolved into one of the biggest all-inclusive parties of the summer. And this year, Something Extra will bring you all the fun.

At Wednesday's launch held at Pure night club, the Mad Circle Entertainment family of Philip Palmer, Dean Shepherd and Jermaine Brown, gave patrons a prelude of what is to come at the the 10th anniversary party set for July 4, at the Caymanas Stables.

It was also an opportunity to launch the magazine featuring the best of Osmosis over the years.

Philip Palmer expressed his pleasure at the development. "It started from humble beginnings with about 400 patrons, a 10-foot long bar and complimentary food courtesy of Bojangles. Today, we have thousands of patrons, 30 feet of bar space and 14 of Jamaica's trendiest restaurants and caterers.

Thankful

The Mad Circle family notes that there have been challenges, especially with the economic downturn, but they are thankful to their many sponsors. The journey over the 10 years has been long but this year they will celebrate in a 'super-inclusive vibe'. Also, the plan is to merge the best elements of all the previous parties making this year's celebration an exciting and unforgettable event.

Patricia Wright (left) and Shama Johnson make a perfectly pretty pair. Both are from Important Events as they pose for Something Extra.

Tresha Miller from Nestle seems lost in her own world!

'The girls' (from left) Nimone Harrison, Shanna Stephen and Vanessa Blair are out to have a good time at the party.

Phillip Palmer (right), one of the organisers of Osmosis, entertains Wayne Lawrence and wife, Denise.

Entertainer D'Angel (left) has a lot be happy about during her conversation with Digicel's senior sponsorship manager, Shelly-Ann Curran, at the 2009 Reggae Sumfest launch at Devon House in St Andrew, on Wednesday. - Photos by Janet Silvera

Coochie Anna's owner, Dionne Taylor, shows some assets.

The fabulous Miss Jamaica Tourism Queen International, Rebecca Silvera, chills at the launch.