The visit was aimed at sensitising Hanna about the association and its goals in relation to advancing Jamaica's music industry. Hanna was formally introduced to other members of the JARIA board, Vice-Chairman Howard McIntosh, Jerome Hamilton, Steven Stewart, Charles Campbell, Seretse Small and Carlette DeLeon. They also discussed the role governmental stakeholders should play, the need for quantitative data on the impact of the music industry on the national economy, as well as the importance of comprehensive legislation to address several areas of the industry.

McGregor sought to dispel a number of common misconceptions about the industry which contribute to its negative view in the eyes of many industry players. One such misconception was the assumption that entertainers typically neglect to pay taxes.

International tides

McGregor argued that despite this popular belief, Jamaican entertainers often end up paying their taxes twice, as, in addition to paying local taxes, they also have to pay international taxes before they return home. Another myth dispelled was that the level of tourism attracted to Jamaica is driven by the promotion of Jamaica's sun sea and sand. McGregor pointed out that reggae music attracts many from "far and wide to our island paradise, as the most immediate thought whenever Jamaica is mentioned is reggae music".

The meeting was held on the 22nd day of JARIA's 100-day initiative. The initiatives include increasing its membership by 100 per cent, promoting membership in key local and international organisations, meeting with key people in the Government, producing and submitting recommendations for amendments on relevant legislation, creating a JARIA website and hosting a music-industry workshop.