Jamaica Gleaner
Published: Monday | May 25, 2009
Home : Flair
Financial Freedom - Coping with hard times
Elaine Grant-Bryan, Contributor


Grant-Bryan

As we recover from the hard times of this recession, let us take another look at all the advantages that exist in Jamaica. There are many aspects of the Caribbean region, for example the temperate climate that does not require seasonal clothing, which make life easier than living abroad. In addition, now that there are signs of recovery, do not waste a good recession. For example, during this slow period, this is an appropriate time to surf the Internet to research opportunities and explore careers for the future. Furthermore, it is also a good time to review your portfolio and try to bring it in line with your future retirement plans. According to Patrick Hilton, president of the National Commercial Bank, the Capital Markets division can assist with the development of your portfolio.

Tips for coping

1. Try to cultivate honesty and integrity in your relationships with others. Remember that time is not only a healer, it is also a revealer.

2. Be aware of scams, exercise caution when engaging in business transactions.

3. Focus on the positive aspects of Jamaica and invest in our homeland.

Meaningful Collaboration

Tourism is still one of Jamaica's best products. According to Frank Bronstorph, Jamaica Tourist Board (JTB) district manager, Southern United States region, "Tourism is also a vehicle for investments, expansion and business sales in Jamaica." He also added that there has been successful collaboration with JTB and local companies such as GraceKennedy, Sandals and SuperClubs among others. His advice to tourists is that it is of paramount importance to use a professional travel agent when trying to confirm bargain packages to the island.

One way to best sell this product is by engaging Jamaicans in this effort. The secret is to harness the economic prowess, enormous "skills banks" and the collective goodwill of those who reside outside of Jamaica who possess a genuine interest in our homeland. Millions of Jamaicans and friends of Jamaica are well positioned in various sectors throughout the world. Our leaders need to find a way to tap into the enormous potential of patriotic Jamaicans living outside of the country.


Frank Bronstorph

The changing demographics of visitors to the island, particularly from the United States, requires fresh thinking on how to market our product for maximum impact. This is most evident after they become familiar with our motto, Out Of Many One People. For example, currently in the United States, President Obama is pushing a platform of "out of many one". Knowing the value of the tourist's dollar, we should align ourselves with these current trends.

Remember the 'What What What' approach to success - what you do with what you have determines what you become.

Jamaica has Jamaicans and friends of Jamaica, so collaborate with them to assist in the future success of Jamaica. Collectively, we can all make a difference while we promote our precious island.

Elaine Grant-Bryan is an empowerment speaker, Georgia Leadership Sandy Springs Graduate 2009, recipient of Mayor Shirley Franklin Phoenix and Judge Glenda Hatchett awards for service to Atlanta. Real Estate Expert, HGTV and Fine Living Channels. Send feedback and questions to elaine@elainebryan.com

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