"This is evidence that we're doing something right with Reggae Sumfest," Johnny Gourzong, executive director of Summerfest Promotions said after collecting the IRAWMA award last Sunday in New York.

Gourzong, who collected the same award in 2008 for Concert of the Year, says the trophy serves as extra motivation to provide entertainment value like Jamaica has never seen.

"I'm excited about this award, and after this year's Sumfest, we will prove for the 17th consecutive year that we are the greatest reggae show on Earth," Gourzong commented.

HOT LINE-UP

The Summerfest Production team members are keeping secret the international acts they are in talks with for the festival - which begins on July 19 with a beach party and continues with three days of magnificent live performances beginning on Thursday, July 23 and ending on Saturday, July 25 - but say that they are pleased with the direction the line-up is taking.

"We are pleased with how the line-up is coming together, and we promise this year's Sumfest will be one to remember."

With dancehall acts Beenie Man, Bounty Killer, Vybz Kartel, Mavado, Busy Signal and Elephant Man already confirmed for the show, along with reggae stars Tarrus Riley, Etana, Coco Tea and Morgan Heritage, the show's line-up is truly shaping up to be an entertainment explosion.

Summerfest Productions will take over Montego Bay from July 19-25 for the 17th staging of the greatest reggae show on Earth, Reggae Sumfest ... so get ready to be infected with Reggae Sumfest fever.