Several options are open to Jamaicans to help them brave the 'global economic hurricane' now affecting the country, says Jamaica National Building Society General Manager Earl Jarrett.

1 Never waste an opportunity

"We should never waste the opportunities presented by a good crisis," Jarrett said, paraphrasing United States White House Chief of Staff, Rahm Emanuel. "Despite the challenges facing us, it is important to have a positive perspective on what is happening if we are to emerge with our heads above the water," he told participants in a recent JNBS public meeting at the Civic Centre in Montego Bay, St James.

2 Personal planning

It is important for each person to position himself or herself economically to respond to the rigours of this financial climate. "Personal planning must become an integral part of your economic response strategy."

3 Capitalise on opportunities

There are opportunities even in times of adversity. "Those who can identify and capitalise on opportunities will be the ones to weather the challenges and emerge best able to thrive in the new Jamaica."

4 Conserve resources

One important response to the crisis must be an increased emphasis on conserving resources. Corporate Jamaica and individual citizens need to focus on conserving electricity, water, money and food. Adopting a more frugal outlook will result in the reduction of waste, curbing costly habits, defying expensive social norms and suppressing instant gratification by means of fiscal self-restraint.

5 Put aside funds

"There is a need to save ... particularly now in these times. It is important to put aside some funds, no matter how small."

To save effectively, however, you need a budget to guide the effective management of your finances.

"Take an active interest in the money you are spending and identify ways to take advantage of discounts and savings. Look out for hidden transaction fees and charges when you do business with other financial entities."

6 Maximise investment returns

Outside of the need to control expenditure is the imperative of maximising investment returns, as, taking control of one's financial destiny requires mastery of both savings and investment.

"There are numerous investment possibilities. Capitalise on opportunities in sectors such as agriculture and tourism."

7 Take local vacations

Personal care is an emerging aspect of the tourism health-and-wellness market, Jarrett said. "Given our natural propensity for eco-tourism, nature spas, the utilisation of some of our rich herbal, home-grown remedies will add that special therapeutic touch visitors are anticipating."

We should also seek to enjoy these special services by taking local vacations. "You will enjoy the stellar Jamaican hospitality while protecting one of the country's most vital sectors. And, now is also the time to ensure we purchase locally produced goods. Eat Jamaican. It is more affordable and healthier."