The Broadcasting Commission notes a letter to the Editor, titled, 'BCJ's backward moves' published March 5, and seeks to give clarity to recent reports in the media.

The Children's Code for Programming requires that advertisements be scheduled for appropriate audiences. Therefore, advertisements which are sexually themed would not be appropriate for general audiences, including children. It is in this regard that the commission is currently reviewing advertisements which promote products as aphrodisiacs.

commission's role

In dealing with these matters, the commission's role is to determine whether the content of an advertisement is suitable for broadcast at all or should be scheduled after 9 p.m., which is the watershed hour in the Children's Code. Watershed means a time after which it is acceptable for content to become increasingly adult-oriented.

The commission is in consultation with the Advertising Agencies Association of Jamaica on these matters.

I am, etc.,

CORDEL GREEN

Executive Director